Archive for October 9th, 2005

Triumph of Technology, Performance and Design

Sunday, October 9th, 2005

I just saw a commercial for the Oral-B Triumph toothbrush. Have you seen this? The one where the toothbrush is put up on a pedestal and the common people celebrate it as flags come down and whatnot? It’s the toothbrush with an “onboard computer” with “patented smart technology” whatever that means. The commercial does not tell you what the computer is supposed to do, so I went to the website. Here’s what the computer does:

- gives you an LCD of how much time you have left to brush (from the dental recommended 2 minutes). Why do you need a display? Can you read it while you’re brushing? Marlo’s toothbrush just shuts off after 2 minutes.
- “charge level” tells you how much of a charge it’s got left in it so that you can “brush with optimal power.”
- advises when individual brushheads should change. I’m sure this is an arbitrary amount programmed into it so that you consume more Oral-B products.
- some other crap.

It’s got four settings: Clean; Soft; Massage; Polish–which I’m sure translate to Fastest; Fast; Slow; Slowest.

What a big old crock o’ shit.

Also, why exactly do my gums need to be stimulated?